Sergio Fernández Renews Contract as Alavés Sporting Director Until 2029
The Basque club confirms a three-year extension for its long-serving sporting director, a key figure in their most successful decade.


Deportivo Alavés has announced that Sergio Fernández will continue in his role as Sporting Director until 2029, following a three-year contract extension agreement. This renewal ensures that Fernández will oversee the club's sporting project for an extended period, solidifying his position as a central figure in the Basque team's recent history.
Fernández's continued tenure marks a significant commitment from Alavés, as he will be embarking on his eleventh season with the club. He initially arrived in Vitoria during the 2016-2017 season, coinciding with the team's promotion back to the top flight of Spanish football. Under his guidance, Alavés has achieved a decade of presence in LaLiga, a remarkable feat for the club.
Club Success Under Fernández
The period of Sergio Fernández's leadership has been described by the club as "the most successful decade in the 105-year history of Deportivo Alavés." This statement reflects not only the team's sustained presence in LaLiga but also other notable achievements during his tenure. A significant highlight was reaching the Copa del Rey final in 2017, a memorable campaign that captured the imagination of the club's supporters.
Fernández's responsibilities have encompassed the crucial task of assembling competitive squads year after year. His ability to identify talent and build teams capable of competing at the highest level has been instrumental in Alavés's stability and success in LaLiga. The extension signals a desire for continuity and a belief in his strategic vision for the club's future.
Looking Ahead
With Fernández at the helm of sporting decisions, Alavés aims to build upon its recent successes and continue its trajectory in LaLiga. The club's management clearly values the experience and proven track record that Fernández brings to the role. His deep understanding of the club's structure and his network within the football world are considered invaluable assets.
This renewal is expected to provide a sense of stability for the squad and the fanbase as the club prepares for upcoming transfer windows and seasons. The continuity in the sporting director role often translates to a more consistent transfer policy and a clearer long-term vision for player recruitment and team development.
Datos clave
- Persona: Sergio Fernández
- Cargo: Director Deportivo
- Club: Deportivo Alavés
- Duración del contrato: Hasta 2029 (tres años más)
- Llegada al club: Temporada 2016-2017
The significance of this agreement for Football Español readers lies in the stability it brings to a LaLiga club. For fans of Alavés, it means continuity in their club's management and a clear direction for squad building. For followers of LaLiga in general, it highlights the strategic decisions being made by clubs to maintain their competitive edge and build for the future. The role of a sporting director is crucial in shaping a club's identity and success, and Fernández's long-term commitment to Alavés is a notable development in the league's landscape.
Fuente: MARCA – https://www.marca.com/futbol/alaves/2026/05/26/sergio-fernandez-continuara-director-deportivo-alaves-2029.html
Source
MARCA LaLiga Original publication: 2026-05-26T08:04:43+00:00
Martín Salas
Martín sigue noticias de clubes, federaciones, torneos y calendario internacional.
